Salesforce Certified AI Associate Study Guide - Winter 25 Study Guide

The **Salesforce Certified AI Associate** exam, launched in Summer '24, is designed for individuals with a foundational understanding of AI and its application within Salesforce. It’s suitable for anyone looking to explore the potential of AI, regardless of technical expertise.

### Key Details:
- **Audience**: Salesforce Admins, Developers, Business Analysts, and AI enthusiasts.
- **Exam Format**: 40 multiple-choice questions, 70 minutes duration, with a passing score typically around 65%.
- **Exam Fee**: $75 USD, with a $50 USD retake fee.
- **Prerequisites**: No prerequisites, but basic knowledge of AI concepts is helpful.

### Core Topics:
1. **AI Fundamentals**: Understanding basic AI principles, such as machine learning, natural language processing (NLP), and generative AI.
2. **Salesforce AI Tools**: Familiarity with Salesforce AI tools like Einstein GPT and how AI integrates with customer data.
3. **Use Cases for AI**: How AI enhances marketing, sales, and service functions within the Salesforce ecosystem.
4. **Ethical Considerations**: Key considerations around ethical AI usage, data privacy, and bias.

### Study Resources:
- **Trailhead Modules**: Salesforce offers AI-specific learning modules.
- **Salesforce Documentation**: In-depth resources on Einstein AI features.
- **Community**: Engaging with Salesforce forums for best practices.

This exam prepares professionals to leverage AI effectively within Salesforce to enhance business operations.